How To Grow Your Business With Facebook Marketing

http://www.leone-marziano.com/facebook-marketing/
How To Grow Your Business With Facebook Marketing
Whether your business has had a Facebook presence for years, or you're just getting started, there's no denying the growing role of social media in the business world. In fact, according to Facebook, an average week will include approximately 645 million views of Facebook pages for local business. This is particularly important for small businesses, for whom word of mouth is so vital for growth and long-term success. But why do some businesses thrive through Facebook, while others flail? Below, we'll discuss some of the best ways you can grow your business through Facebook marketing.
Before you can market your business on Facebook, of course, it's important to have a solid Facebook business page in place. In an effort to encourage businesses to connect with Facebook, they've made building your page a fairly simple step-by-step process. Of course, they also encourage you to launch right into paid advertising, but don't be lured into anything until you have a Facebook marketing plan of your own in place.
Professional Business Page
The key is first making sure that your business page is a effective and professional reflection of your business, and that it makes people want to connect further or do business with you. A shabby, barely-there Facebook page can instantly turn people off, and first impressions are everything in business. If visitors get a negative impression of your page and click away, they are unlikely to ever return. That's an opportunity you can never get back. If you need help in setting up your Fan Page, see a post I wrote about having a fan page vs posting business related information on your personal page CLICK HERE
Regular Status Updates for Best Facebook Marketing
Once your page is established, it is critical that you update your site with fresh, relevant and attention-grabbing content at least a couple of times per week. However, it is recommended to post 2-3 times per day, though I have been experimenting with more regular posts with wonderful results. Make it marketing content that doesn't read or seem like marketing content. If you're selling shoes, write a brief feature write-up with a wonderful picture of the hot new Mary Jane's you've gotten in, along with a link to your website or directions to your store. Post a few pictures of a recent pregnancy, wedding or high school graduation shoot if you're a photographer.
Getting Likes
One of your main goals, of course, will be to get more likes and more shares and friends. How do you do this? One of the biggest ways is by offering "freebies", which one can earn easily by simply liking your page and which can consist of low-value items that add up to cost-effective advertising. Sales and contests are also wonderful ways to grow your business' influence online.
You can use "reverse" Facebook advertising. Ask your clients to look at your Facebook page and post a comment about their experience online when you have a successful business transaction. This can be some of the best free of charge advertising, as all of their friends will see it, and may like it. Just one post like this can get your business name out to dozens of people.
Build Engagement
Besides getting likes and more shares you have to engage the people who like your page. Ask questions and be responsive. Find out what they love about the industry you are in. Listen to them and see how you can help them even more.
These are just a few ways that you can grow your business through Facebook marketing without breaking your advertising budget. Social media marketing is a splendid opportunity that small businesses simply didn't have fifty years ago (heck five years ago), and it's just good sense to make use of them. So start boosting your small business today with the power of Facebook marketing.

If you are still struggling to get your facebook marketing set up, look at the up to date, complete course that I follow when it comes to Facebook.


Whether your business has had a Facebook presence for years, or you're just getting started, there's no denying the growing role of social media in the business world. According to Facebook, an average week will include approximately 645 million views of Facebook pages for local business. Before you can market your business on Facebook, of course, it's important to have a solid Facebook business page in place. The key is first making sure that your business page is a effective and professional reflection of your business, and that it makes people want to connect further or do business with you. Ask your clients to check out your Facebook page and post a comment about their experience online when you have a successful business transaction.